![]() ![]() The core backbone of that company is slowly being done away with. Shiesedo bought it, she stepped down, and now the leader of loose mineral makeup is trying to hit all the buttons with pressed powders and liquid foundations. Same with Leslie Blodgett and Bareminerals. One of her lipsticks could change your life! Now she is forced out over “creative differences,” and will be watching the company she founded pump out over-priced, average products. I can still remember my joy after finally getting to go to my first Bobbi Brown Essentials counter years ago. She may have money now, but it will be hard to watch what her company will now become under new ownership. Jamie worked hard, built a reputable company with good products, was the face of the company, and now L’oreal will start pumping out an endless stream of products, increase the prices, and lower the quality. It won’t but that’s what we are all lead to believe. And no one seems to stop and really look around because they’re either too busy taking selfies or counting their money in their over priced mansion. I am so turned off by all the consumerism in this country and what a disposable society we live in. YouTube people getting collaborations with makeup companies. When I read about her selling to L’Oreal for that amount of money in the first place I was sickened. No one can begin to spend a billion dollars in a lifetime. So long, goodbye everyone, nice to know you… Ridiculous and actually a sad representation of the culture in America in general. She built a company now she’s a “billionaire ” and she’s walking away. That being said, I think this is a crock of shit. But I feel that this blog is fairly safe to voice my opinion, negativity and all. I honestly hesitated to comment on this because I am going to be blunt and honest which may piss some people off. How do you feel about Jamie resigning from It Cosmetics?ĭo you think the brand will remain the same? Will he be sticking around or exiting as well at some point? I wonder if Jerrod is next as he inked a deal to sell Too Faced for 1.45 Billion. If it was it would have likely caused some chaos as beloved fans are not going to love the idea of her leaving. can’t recall if that was disclosed at the time of the sale but I don’t remember it being mentioned. When the L’Oreal purchased the company Jamie and her husband had signed a three year contract and it ends at the end of this month. Jamie was the first female CEO of a brand parented by L’Oreal. Creative differences or is just a simple manner of hey, it’s time for me to take sometime for myself and my family as Jamie implies as she did recently have a baby and no on can blame her wanting to enjoy time with her family. You have to question what might be going on behind the scenes. ![]() We’ve also seen many CEOs stepping down lately! Bobbi Brown is another CEO who recently stepped down from her line of cosmetics. ![]() Big parent companies like Estee Lauder and L’Oreal are snapping up smaller brands left and right for billions of dollars and it doing so they may be stretching things tight because in the end it’s the brand quality that suffers in my opinion. We’ve seen it with many different brands in the past such as Urban Decay. I always feel like mega deals like this lead to one thing. It Cosmetics was purchased by L’Oreal for 1.2 Billion in 2016 and Jamie did suffer some backlash from the sale from fans. Jamie Kern Lima is leaving It Cosmetics! Yup, she is resigning and four days ago on Instagram she shared an emotional goodbye with her fans. ![]()
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